"KPop Demon Hunters is officially the most-streamed English movie in Netflix's catalog . It is one of the most surprising success stories of the year. A completely original animated musical has captured the hearts and minds of audiences, all while Sony and Netflix were woefully unprepared for it to blow up the way it has. It debunks conjecture that people aren't interested in original animated features,"
"Radford Sechrist is a story artist on KPop Demon Hunters , as well as the husband of director Maggie Kang. Sometimes he posts about art and animation on TikTok, and he had some insight as to why KPop Demon Hunters has been so successful while movies like and even The Bad Guys 2 , which had a pretty significant drop in box office after its opening weekend, are struggling."
KPop Demon Hunters became Netflix's most-streamed English movie and achieved unexpected widespread popularity as an original animated musical rooted in Korean mythology. The film's success contradicts the notion that audiences reject original animated features, especially those tied to specific cultural experiences. Pixar's recent original films have struggled at the box office, while sequels like Inside Out 2 continue to perform strongly. Industry observers note that many animated films market as 'all-ages' but often do not target adults effectively. Radford Sechrist suggests that targeting viewers in their twenties and older can create a pop-culture phenomenon that later reaches children via platforms like YouTube.
Read at Kotaku
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