""We are excited to partner with a ground-breaking innovator such as Experian, which recognised, early in the development of digital marketing, the importance of bridging data signals in a multi-faceted media ecosystem," commented Nicolas Mignot, VP publisher sales & strategy at FreeWheel. "This type of collaboration and innovation are essential to ensure we continue to deliver cutting-edge solutions for today and tomorrow's premium video advertising industry while unlocking value for our advertising partners.""
""As connected TV and digital video continue to gain prominence in modern media plans, advertisers need scalable, trusted solutions to reach the right audiences with precision. By integrating our data and expertise with FreeWheel, we're helping brands unlock the full potential of video - combining rich insights with premium inventory to drive relevance, performance and measurable impact," said Colin Grieves, managi"
FreeWheel and Experian have partnered to integrate Experian's household consumer insights into FreeWheel's Publisher Suite, FreeWheel DSP, and Comcast Advertising's Media Solutions. Experian's ConsumerView audiences will provide demographic, lifestyle, and transactional spend insights for advertisers and agencies to use across premium video inventory. The integration enables more precise addressable targeting to deliver more relevant consumer experiences, improve campaign performance, and measure impact. Brands will be able to leverage these insights to reach new audiences effectively while unlocking additional value for publishers and advertising partners at scale across connected TV and digital video.
Read at Exchangewire
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