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Marketing tech
fromExchangewire
2 days ago

Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds

Premium editorial environments boost brand credibility, increase consumer engagement and purchase confidence, with video ads and repetition particularly effective among higher-income British households.
fromAdExchanger
2 months ago

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback | AdExchanger

"pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does."
Marketing tech
Marketing tech
fromExchangewire
2 months ago

FreeWheel Partners with Experian to Offer Advanced Targeting Capabilities & Extended Addressable Audiences

Experian data integrated into FreeWheel's ecosystem enables UK advertisers to target addressable audiences across premium video inventory more precisely and at scale.
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