#programmatic-video

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Marketing tech
fromAdExchanger
3 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
fromExchangewire
4 months ago

Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds

The research shows that 41.85% of British respondents consider brand ads on reputable news or magazine websites credible or very credible, while only 14.11% view them as low in credibility.
Marketing tech
fromAdExchanger
6 months ago

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback | AdExchanger

"pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does."
Marketing tech
Marketing tech
fromExchangewire
7 months ago

FreeWheel Partners with Experian to Offer Advanced Targeting Capabilities & Extended Addressable Audiences

Experian data integrated into FreeWheel's ecosystem enables UK advertisers to target addressable audiences across premium video inventory more precisely and at scale.
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