#video-experience

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#programmatic-video #ad-spend #inventory-quality #digital-advertising #5g #network-reliability
Marketing tech
fromAdExchanger
14 hours ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
fromTelecompetitor
2 months ago

Big three carriers earn top places in mobile experience report

Opensignal's research found that T-Mobile led all carriers for reliability, experience, consistent quality, and access to 5G. Consistent quality is defined as how well a network supports the requirements for common applications that users consider acceptable to complete various "demanding" tasks, though Opensignal doesn't define what "demanding" is in this context. Reliability, on the other hand, refers to the ability of users to connect to and complete everyday tasks.
Mobile UX
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