Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024Programmatic marketers face challenges with AI adoption and inventory quality.Generative AI is becoming popular among brands and retailers, with chatbots being a common use case.
AdExplainer: The Rise Of Sell-Side Curation | AdExchangerOnline ad industry embracing closer collaboration for audience curation to address concerns about inventory quality on the open web.