#inventory-quality

[ follow ]
#programmatic-advertising #ad-tech #supply-side-platforms #attention--outcomes #brand-lift
#programmatic-advertising
fromDigiday
2 weeks ago
Marketing tech

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side

Georgia-Pacific is shifting programmatic focus to supply-side platforms to improve inventory quality, pricing dynamics, transparency, and supply-path efficiency.
fromExchangewire
1 month ago
Marketing tech

Picnic Launches The Age of Quality - A New Industry Guide Redefining How Advertisers Measure Success

Prioritizing high-quality ad inventory, attention, contextual relevance, and design drives substantially higher brand lift and sales uplift than low-quality environments.
fromDigiday
2 weeks ago
Marketing tech

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side

fromExchangewire
1 month ago
Marketing tech

Picnic Launches The Age of Quality - A New Industry Guide Redefining How Advertisers Measure Success

more#programmatic-advertising
Marketing tech
fromAdExchanger
2 months ago

Why The Future Of Publisher Monetization Depends On Transparency, Not Volume | AdExchanger

Publishers should prioritize high-fidelity, lower-footprint monetization that rewards direct paths, inventory quality and signal fidelity rather than volume-driven, short-term yield tactics.
Marketing tech
fromExchangewire
3 months ago

Novicue Unveils Critical Audio Inventory Checklist

Advertisers must evaluate audience alignment, ad tech capabilities, inventory quality, brand safety, and budget efficiency before purchasing audio inventory.
[ Load more ]