#supply-side-platforms

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fromExchangewire
2 days ago

The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x

AI-powered curation has the potential to help solve core challenges like streamlining operations, improving performance, and driving more efficient ad spend without leveraging personal identifiers.
Marketing tech
#programmatic-advertising
Marketing tech
fromDigiday
2 months ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Marketing tech
fromDigiday
2 months ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
more#programmatic-advertising
Marketing tech
fromExchangewire
3 weeks ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
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