Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Industry Review 2025: Curation's Time to Shine?Curation is a pivotal factor for innovation in programmatic buying and selling, promising alignment with modern campaign objectives.
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Industry Review 2025: Curation's Time to Shine?Curation is a pivotal factor for innovation in programmatic buying and selling, promising alignment with modern campaign objectives.
Retailers Choose the SSPs. Brands Are Along for the RideNavigating multiple supply-side platforms (SSPs) is challenging for brands due to varying metrics and a fragmented media landscape.