fromDigiday2 months agoMarketing techWTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
fromDigiday2 months agoMarketing techWTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
Marketing techfromDigiday2 months agoAgency-SSP partnerships are growing more common - and blurring programmatic's old dividing linesMedia agencies are bypassing traditional ad tech to partner directly with supply-side platforms (SSPs).
Marketing techfromExchangewire2 months agoThe Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11xOpenX launched Results by OpenX™, leveraging AI to enhance supply-side targeting and improve ad performance without compromising inventory quality.
fromExchangewire3 months agoDemand Path Optimisation Survey: Aligning Publisher & SSP GoalsDPO isn't a universal fix, but it highlights key areas where publishers can improve outcomes, focusing on signal quality, transparency, and collaboration with SSPs.Marketing tech
fromExchangewire3 months agoThe Evolution of SSPs & DSPs: Are We Headed for a Converged Future?The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
