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fromAdExchanger
1 day ago

How PubMatic Countered A Big DSP's Spending Dip In Q3 (And Our Theory On Who It Was) | AdExchanger

Rajeev Goel, PubMatic's CEO and co-founder, demurred like a champ. He dismissed the "reseller" label as "noise" and pointed to PubMatic's recent collaboration with The Trade Desk on an API that helps publishers and advertisers share deal metadata between platforms in real time. "PubMatic is a platform for direct inventory monetization - reselling is not our business," Goel said. "We are a direct connection to publishers ... and I think it's pretty clear we provide value in ways that DSPs do not."
Marketing tech
Marketing tech
fromDigiday
4 weeks ago

Overheard at Prebid Summit: 'Way too often, there's a delta between what people do, and what they say they will do'

Prebid Summit centered on AI-driven disruption, antitrust fears, and industry initiatives to redefine supply-side platforms while defending open-internet competition.
#programmatic-advertising
fromDigiday
5 months ago
Marketing tech

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

fromDigiday
5 months ago
Marketing tech

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

more#programmatic-advertising
fromAdExchanger
2 months ago

The Science (And Art) Of Scaling Native Ads | AdExchanger

"The rendering actually happens on the supply side, [because] no one's sending through anything fully baked. Those assets then have to be delivered to the SSP..."
E-Commerce
Marketing tech
fromDigiday
5 months ago

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

Media agencies are bypassing traditional ad tech to partner directly with supply-side platforms (SSPs).
Marketing tech
fromExchangewire
5 months ago

The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x

OpenX launched Results by OpenX™, leveraging AI to enhance supply-side targeting and improve ad performance without compromising inventory quality.
fromExchangewire
6 months ago

Demand Path Optimisation Survey: Aligning Publisher & SSP Goals

DPO isn't a universal fix, but it highlights key areas where publishers can improve outcomes, focusing on signal quality, transparency, and collaboration with SSPs.
Marketing tech
Marketing tech
fromExchangewire
6 months ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
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