#brand-lift

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#cross-platform-measurement #facebook-advertising #tv-and-digital-integration #attention-measurement
Marketing tech
fromThe Drum
11 hours ago

Facebook follows Google to enable advertisers to evaluate their campaigns with new cross-platform ad tool

Facebook launched Cross-Platform Brand Lift in the US and UK and Nielsen Total Brand Effect with Lift to measure and optimize Facebook and TV campaigns.
Marketing tech
fromAdExchanger
1 week ago

Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar | AdExchanger

Uber Advertising launched Custom AU, an attention metric combining Adelaide's AU and Kantar brand lift to measure ad quality beyond IAB viewability.
Marketing tech
fromExchangewire
1 month ago

Independent Study Confirms Significant ROI from Happydemics' Brand Lift Solution - ExchangeWire.com

Brand lift produces measurable growth: 47% three-year ROI, large efficiency gains, higher client investment, extended campaigns, and stronger upselling and retention.
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