#brand-lift

#brand-lift

Attention-based metrics significantly enhance advertising outcomes across various industries

The 2025 Outcomes Guide demonstrates the effective use of AU metrics in increasing brand awareness and conversions

High-AU media placements lead to remarkable engagement and conversion improvements.

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).

The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

Veritonic enhances its platform with new features for seamless study setup, collaboration, and user experience in measuring brand lift.

Wondery Ad Analytics offers brand lift, web lift, offline lift, and reach lift as key areas of focus for evaluating campaign success.

Pause Ads on YouTube are unskippable advertisements that play when a video is paused, driving strong Brand Lift results and premium pricing from advertisers.

AR lenses, including Face and Shoppable Lenses, drove high active attention and positively impacted short-term and long-term brand lift across various marketing objectives.