Marketing techfromAdExchanger3 days agoUber Launches A Platform-Specific Attention Metric With Adelaide And Kantar | AdExchangerUber Advertising launched Custom AU, an attention metric combining Adelaide's AU and Kantar brand lift to measure ad quality beyond IAB viewability.
Marketing techfromExchangewire1 month agoIndependent Study Confirms Significant ROI from Happydemics' Brand Lift Solution - ExchangeWire.comBrand lift produces measurable growth: 47% three-year ROI, large efficiency gains, higher client investment, extended campaigns, and stronger upselling and retention.