#brand-lift

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#inventory-quality #programmatic-advertising #attention--outcomes #cross-platform-measurement
Marketing tech
fromExchangewire
2 days ago

Picnic Launches The Age of Quality - A New Industry Guide Redefining How Advertisers Measure Success

Prioritizing high-quality ad inventory, attention, contextual relevance, and design drives substantially higher brand lift and sales uplift than low-quality environments.
fromThe Drum
2 weeks ago

Facebook follows Google to enable advertisers to evaluate their campaigns with new cross-platform ad tool

Now that Buzzfeed has begun to diversify our media strategies to include both Television and Digital, having the option to leverage solutions such as Facebook's Cross-Platform Brand Lift and Nielsen Total Brand Effect with Lift presents a great opportunity. We look forward to using cross-platform brand lift measurement to both receive valuable insights about our multi-media campaign performance in a single reporting surface, and also to optimize campaign elements such as spend and creative across both platforms.
Marketing tech
Marketing tech
fromAdExchanger
3 weeks ago

Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar | AdExchanger

Uber Advertising launched Custom AU, an attention metric combining Adelaide's AU and Kantar brand lift to measure ad quality beyond IAB viewability.
Marketing tech
fromExchangewire
2 months ago

Independent Study Confirms Significant ROI from Happydemics' Brand Lift Solution - ExchangeWire.com

Brand lift produces measurable growth: 47% three-year ROI, large efficiency gains, higher client investment, extended campaigns, and stronger upselling and retention.
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