Google Wants to Show You More YouTube Ads When You Pause Videos
Pause Ads on YouTube are unskippable advertisements that play when a video is paused, driving strong Brand Lift results and premium pricing from advertisers. [ more ]
Snap Shares Insight Into the Effectiveness of AR for Brand Promotion
AR lenses, including Face and Shoppable Lenses, drove high active attention and positively impacted short-term and long-term brand lift across various marketing objectives. [ more ]