"Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers. As part of its mission to refresh perceptions of Austria among UK travellers, Austria Tourism partnered with Readpeak to test the impact of Video Native against five established video platforms."
"Using a two-part creative approach, each video focused on debunking a different Austrian stereotype. Delivered within premium editorial environments, the ads blended naturally with surrounding content and captured traveller attention through subtle, story-driven messaging. To ensure maximum impact, Readpeak employed a set of key tactics: €0.03 CPCV. 23x lower than other video providers in the test Nearly 300,000 completed views 39.85% VTR and 60% average playtime 9.5x more impressions served for the same budget compared with the average across competing platforms"
Austria Tourism partnered with Readpeak to deploy its first Video Native effort in the United Kingdom, aiming to refresh perceptions and challenge clichés about Austria. The initiative used two-part videos that debunked different stereotypes, optimized creatives to capture attention within five seconds, and blended placements into premium editorial environments. Readpeak applied precise targeting, continuous pacing monitoring, and cost-optimized delivery. Results included €0.03 CPCV, nearly 300,000 completed views, 39.85% VTR with 60% average playtime, and 9.5x more impressions for the same budget versus competing platforms. Outcomes demonstrated strong cost efficiency and native storytelling effectiveness in the UK market.
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