"LightBoxTV today (2nd September, 2025), announced a major strategic integration with Experian, a global data and technology company, bringing powerful new audience intelligence into the heart of TV media planning. This partnership brings Experian's powerful insights, expertise, and demographic, lifestyle, and transactional spend data directly into LightBoxTV's media planning platform. As a result, advertisers will be able to run smarter, more effective campaigns across both linear and connected TV."
"Distilled from real-world data sources and mapped to 95% of the UK population, Experian audience segments empower LightBoxTV users with a deeper level of precision to power their campaigns. Whether looking to identify new customer segments, improve return on investment, or reduce wastage, LightBoxTV users can now make smarter data-powered decisions built from trusted, credible sources."
""Experian brings a level of trust and intelligence that's hard to rival," said Dean Cussell, COO of LightBoxTV. "This partnership gives agencies and brands access to data that's both powerful and proven enabling them to act with greater precision and confidence, knowing that the foundation is both accurate and credibly sourced." "TV remains a critical channel for brands looking to scale and grow," said Colin Grieves, UK&I's managing director of Experian marketing services. "Our collaboration with LightBoxTV brings together best-in-class data and a next-generation planning platform, helping create real value for advertisers and helping them strike the balance between broad reach and smart targeting.""
LightBoxTV integrated Experian's demographic, lifestyle, and transactional spend data directly into its media planning platform to enhance TV advertising precision. Advertisers can apply insights beyond basic demographics, including household composition, life stage, financial status, and spend potential, across linear and connected TV. Experian segments are distilled from real-world sources and mapped to 95% of the UK population, enabling identification of new customer segments, improved return on investment, and reduced wastage. The integration places trusted, credible data at the center of campaign planning, allowing agencies and brands to balance broad reach with smarter audience targeting and data-powered decisions.
Read at Exchangewire
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