The tactical shift that led to 35,000% higher visibility on LinkedIn

"Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That's how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard this story, y'all, I threw an Asana card on our editorial calendar so fast I nearly broke my clickin' finger."

"In short, it's the cautionary tale of how even good content may not be the right content for your audience. And how, even in this data-soaked paradigm, sometimes you still need good ol' human instinct. A Tale of Two Targets When Sam first stepped into her role at The Hustle, she started with an audit of all its various social media channels."

Sam Meller, Head of Social for The Hustle, conducted an audit and discovered strong Instagram engagement but poor LinkedIn performance despite using the same daily recap video strategy. The Hustle's brand focus on business, careers, entrepreneurship, and technology made LinkedIn a natural target, yet the existing content did not resonate there. A tactical content shift that aligned topics and formats with LinkedIn's audience and leveraged the platform's short-form vertical video feature produced a dramatic 35,000% increase in visibility. The outcome demonstrates the importance of tailoring content to platform-specific audiences and trusting human instinct alongside data.

Read at Hubspot