"Ad quality is one of our biggest priorities, and OpenX's ability to exceed high marketplace standards as the industry leader in quality has allowed us to focus on enhancing our monetization strategy."
"a big cheque company"
Publishers Clearing House implemented OpenX header bidding and private marketplace (PMP) technology to increase competition for advertising inventory and maximize yield. Early beta tests on PCH.com produced a 26% revenue lift across desktop, equivalent to about $10,000 per day. Media buyers from CPG, retail and automotive targeted premium users across segments including age, gender, ZIP code area and prior purchase behavior. PCH leverages first-party data as a Comscore top-100 publisher with reach into 73% of US households. Ad quality and integration with OpenX’s marketplace features remain central to the monetization strategy.
Read at The Drum
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