#private-marketplace

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Exchangewire
5 months ago
Marketing

Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem

Adverty selects PubMatic as its global preferred PMP partner
The partnership aims to redefine the landscape of in-game advertising and expand globally [ more ]
AdExchanger
5 months ago
Marketing

Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchanger

Jezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events.
Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]
Digiday
5 months ago
Marketing tech

Programmatic for sellers: Unit 2 - Understanding the world of programmatic deals

Programmatic platforms enable automated transactions between buyers and sellers in the advertising industry.
There are four main types of programmatic transactions: open exchange, private marketplace, preferred deals, and programmatic guaranteed. [ more ]
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