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1 week agoThe Trade Desk And PubMatic Are Done Pretending Deal IDs Work | AdExchanger
One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic industry relies heavily on human relationships and handshake agreements. Nowhere is this more evident than with deal ID-based advertising. When programmatic campaigns run through private marketplace (PMP) deals or curation services, they typically come with deal IDs - think of them as digital handshakes.
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