#pdp-api

[ follow ]
#ip-address-matching #apis #ad-tech-standardization #programmatic-advertising #deal-id #private-marketplace
Marketing tech
fromAdExchanger
13 hours ago

APIs FTW, But IPs Are TBD | AdExchanger

IP address matching is unreliable, with API-driven standardization and deal-enforcing tools needed to improve targeting accuracy and measurement in digital advertising.
fromAdExchanger
3 days ago

The Trade Desk And PubMatic Are Done Pretending Deal IDs Work | AdExchanger

One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic industry relies heavily on human relationships and handshake agreements. Nowhere is this more evident than with deal ID-based advertising. When programmatic campaigns run through private marketplace (PMP) deals or curation services, they typically come with deal IDs - think of them as digital handshakes.
Marketing tech
[ Load more ]