#ad-tech-standardization

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#programmatic-dooh #prebidorg #header-bidding #open-source-advertising #ip-address-matching #apis #pdp-api
fromThedrum
1 week ago

Hivestack Named Official Member of Prebid.org

Hivestack, the world's largest, independent, programmatic digital out of home (DOOH) ad tech company today announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. The announcement represents Hivestack's commitment to driving excellence, innovation and standardization across the programmatic DOOH industry.
E-Commerce
Marketing tech
fromAdExchanger
4 months ago

APIs FTW, But IPs Are TBD | AdExchanger

IP address matching is unreliable, with API-driven standardization and deal-enforcing tools needed to improve targeting accuracy and measurement in digital advertising.
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