"Hivestack, the world's largest, independent, programmatic digital out of home (DOOH) ad tech company today announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. The announcement represents Hivestack's commitment to driving excellence, innovation and standardization across the programmatic DOOH industry."
"Supported by a diverse group of over 150 members, representing exchanges, publishers, buyers and third-party developers dedicated to creating standardized solutions for programmatic advertising, Prebid.org manages the open source projects Prebid.js, Prebid Mobile, and Prebid Server, as well as other key pieces of technology adopted by thousands of publishers."
"Prebid.js launched in 2015 to make header bidding easy for publishers by bringing conformity and simplicity to the header bidding process. By creating a simple, open tech layer upon which companies could add their code to a standard but optimized foundation, Prebid.js made it easier to implement header bidding, and offered the largest repository of working adapters."
Hivestack, the largest independent programmatic digital out of home ad tech company, became an official Technology level member of Prebid.org. This membership demonstrates Hivestack's commitment to driving innovation and standardization in programmatic DOOH advertising. Prebid.org, supported by over 150 members including exchanges, publishers, buyers, and developers, manages open source projects like Prebid.js, Prebid Mobile, and Prebid Server. These technologies have become industry standards for header bidding and programmatic advertising since Prebid.js launched in 2015. Through this membership, Hivestack will support adoption of an open source unified auction framework for programmatic DOOH and collaborate with peers to shape the ad tech ecosystem.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]