"His confident presentation wasn't a nostalgia tour, but served as a dynamic advert for his Merit TV - a bold, multi-platform network that he claims will "own the debate lane," connect with underserved audiences, and deliver real value to brands. "This is not just another presentation," Dr Phil assured attendees. "I want to talk about things that matter to people who care. That's the mission.""
"Launched in April 2024, Merit TV isn't a vanity project - it's an ambitious rethink of what television can be when powered by earned trust, expansive reach and purpose-driven programming. It's also a direct challenge to the media status quo, with Dr Phil betting that the very audience media often overlooks - the American heartland - is ready for something new."
Merit TV launched in April 2024 as a multi-platform, purpose-driven network aiming to 'own the debate lane' and reach underserved American heartland audiences with content that connects and delivers measurable brand value. The strategy pairs legacy-media reach and earned trust with modern distribution across linear, digital and podcast channels. The initiative relies on longstanding credibility—3,800 broadcast episodes, 70 million books sold, 300 million podcast downloads and a 21-year daily talk show—as a trust-based flywheel to scale audience engagement. The network positions itself as a direct challenge to media norms and seeks to remove paywalls between content and customers for broader reach.
Read at The Drum
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