Brands Can Avoid Election Misinformation On YouTube - But Blocking News Isn't The Answer | AdExchanger
Brands face a dilemma advertising on YouTube due to misinformation alongside valuable audience engagement opportunities.
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchanger
Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
Advertising Integrations That "Go Viral": my Journey in Attention Management and Marketing Research | HackerNoon
The evolution from short comedy videos to successful advertising on platforms like TikTok and YouTube revolves around understanding audience engagement.
Walmart's Global Ad Business Grew 26% in Q2
Walmart's advertising business is growing rapidly, with a 30% increase in the U.S. powered by third-party marketplace sellers.
What happened when a media agency advertised itself on TV?
Proactively investing in brand advertising during a crisis can yield significant positive results.
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand's challenges
Brands like Nike are investing heavily in advertising during the Olympic Games to improve consumer perception and boost sales.
How TikTok's AI is Redefining Marketing
TikTok introduces AI technologies for brand ad development, including Symphony Creative Studio and Symphony Assistant, streamlining marketing campaigns and video optimization.
Snapchat launches new AR and ML tools for brands and advertisers | TechCrunch
Snapchat introduces new AR and ML tools for brands and advertisers to create interactive experiences efficiently.
LoopMe Announces the Launch of its AI Academy
LoopMe launches AI Academy to educate on AI in media for brand advertising.
Testing and measurement: keys to podcast ad efficacy (Veritonic research) - RAIN News
Testing and measurement are crucial for effective podcast ads.
Survey metrics reveal preferences for podcast ad elements.
3 big reasons to be optimistic about advertising in 2024, survey reveals
Overall advertising spend is increasing across various channels.
Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies.
The Hidden Marketing Lessons Of Valentine's Day Pageantry
Brands make big promises in their marketing communications, similar to love songs.
Brands must prove their promises through action, just like in a relationship.
10 years ago, the first Super Bowl ad featuring an LGBTQ+ family ran. Here's what's up this year.
Super Bowl ads have been popular since at least 1976, with iconic ads like Xerox's Catholic monks and Apple's Macintosh ad in 1984.
The first Super Bowl ad to include LGBTQ+ representation was in 2014 with Coke's 'It's Beautiful' ad, featuring a diverse cast and the first-ever depiction of a queer family.
Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition
Trivago's fourth-quarter profits dropped 76% due to increased competition in performance marketing channels.
Trivago's new brand marketing campaign is part of a strategy shift towards more traditional advertising methods.
Google is developing an AI search function called Search Generative Experience (SGE) that will likely become a permanent feature on its search page.
SGE aims to provide a conversational search experience with narrative summaries, examples, pros and cons, and snippets of reviews, potentially impacting Google's core business and brands relying on Google ads.
Instacart Goes Shopping For Incrementality | AdExchanger
Instacart is expanding its ad offerings with in-store advertising on its Caper Carts
Initial advertisers include General Mills, Del Monte Foods, and Dreyer's ice cream
Why commerce media networks are making a bigger play at Cannes Lions 2024
The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United.