Meta's Instagram Announces New AI-Powered Tools, Creator Marketing SolutionsMeta's Instagram is enhancing brand-creator connections through AI tools in the Creator Marketplace.
Marketers and agencies grapple with divisions over who controls retail media spendExecutive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
Why commerce media networks are making a bigger play at Cannes Lions 2024The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United.
Marketers and agencies grapple with divisions over who controls retail media spendExecutive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
Why commerce media networks are making a bigger play at Cannes Lions 2024The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United.
How advertisers are reacting to Google's declining share of the search marketBrand advertisers are shifting focus from Google due to changing consumer search behaviors.
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchangerAdvertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
How advertisers are reacting to Google's declining share of the search marketBrand advertisers are shifting focus from Google due to changing consumer search behaviors.
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchangerAdvertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
Tubi Extends Super Bowl Spots From E.l.f., Nerds, and Poppi Into Movie TrailersTubi is transforming brand advertising by creating film trailers from commercials, enhancing viewer engagement and promoting interactive experiences.
6 lessons in branding from reality TVMusic in reality TV is crucial for emotional connection and viewer engagement.Brands effectively use music to enhance emotional connections and stay relevant.
Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing inBrand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.
LoopMe Acquires Chartboost from ZyngaLoopMe has acquired Chartboost to enhance AI-driven brand advertising and expand its capabilities in mobile advertising.
Brands Can Avoid Election Misinformation On YouTube - But Blocking News Isn't The Answer | AdExchangerBrands face a dilemma advertising on YouTube due to misinformation alongside valuable audience engagement opportunities.
Advertising Integrations That "Go Viral": my Journey in Attention Management and Marketing Research | HackerNoonThe evolution from short comedy videos to successful advertising on platforms like TikTok and YouTube revolves around understanding audience engagement.
Walmart's Global Ad Business Grew 26% in Q2Walmart's advertising business is growing rapidly, with a 30% increase in the U.S. powered by third-party marketplace sellers.
What happened when a media agency advertised itself on TV?Proactively investing in brand advertising during a crisis can yield significant positive results.
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand's challengesBrands like Nike are investing heavily in advertising during the Olympic Games to improve consumer perception and boost sales.
How TikTok's AI is Redefining MarketingTikTok introduces AI technologies for brand ad development, including Symphony Creative Studio and Symphony Assistant, streamlining marketing campaigns and video optimization.
Snapchat launches new AR and ML tools for brands and advertisers | TechCrunchSnapchat introduces new AR and ML tools for brands and advertisers to create interactive experiences efficiently.
LoopMe Announces the Launch of its AI AcademyLoopMe launches AI Academy to educate on AI in media for brand advertising.