THG Partners With The Trade Desk to Pioneer a New Approach to Retail Media on the Open Internet - Silicon Canals

"The new offering meets a growing market demand for increasingly personalised, effective and transparent campaigns, based on high-quality data from real-world commerce. Advertisers will have direct access to a variety of quality audience segments across the full funnel - from high-value and budget shoppers to intent-driven browsers and lapsed audiences spanning nutrition, skincare, makeup, haircare and fragrance categories. Marketers will benefit from more precise targeting to help meet both brand building and performance objectives, as well as measurement of media activity against actual sales,"

""We're extremely proud of how our retail media offering is evolving as we enter the next phase of our partnership with The Trade Desk. Over the past year, we've welcomed several new partners and increased our investment in marketing services to strengthen and modernise our proposition. We're excited about what the next 12 months will bring for THG Media as we continue to expand and innovate," said Rachel Moss, Retail Media Director at THG PLC."

THG Ingenuity and The Trade Desk launched a strategic partnership giving advertisers self-serve access to THG's audience segments from Cult Beauty and LOOKFANTASTIC via The Trade Desk's Kokai platform. The offering supplies high-quality retail data to support personalised, transparent campaigns across the digital ecosystem. Advertisers gain segments spanning the full funnel, including high-value shoppers, budget buyers, intent-driven browsers and lapsed audiences across nutrition, skincare, makeup, haircare and fragrance. Marketers can target more precisely for brand and performance goals and measure media activity against actual sales to improve return on ad spend. Campaign activation includes premium open-internet channels such as connected TV and audio.

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