"Using Anonymised's privacy-by-design, on-device technology, Audience Lift creates multiple people-based audiences that unlock smarter lookalikes and diversified targeting. Audience Lift enables advertisers to launch interest and intent-based audience strategies, allowing each audience to compete for performance across social and search channels. The solution instantly identifies which behaviours drive the highest conversion value and continuously refines targeting based on real-time performance feedback."
"We are excited to help clients move beyond single action-based seed audiences to multiple people-based audiences, said Mattia Fosci, CEO at Anonymised. We've addressed a fundamental challenge in digital advertising - most seed audiences are built from site visits, actions and conversions, leaving them behaviourally blind. This leads to audience saturation, rising CPMs and declining performance. Audience Lift solves this by turning first-party data into intelligent audience to become a performance growth engine."
Audience Lift converts first-party data into multiple people-based audiences by enriching customer records with live interest and intent signals. The product uses privacy-by-design, on-device technology to generate audiences that enable smarter lookalikes and diversified targeting. Audience Lift supports interest and intent-based strategies across social and search, allowing each audience to compete for performance and enabling instant identification of behaviours that drive highest conversion value. The solution continuously refines targeting with real-time performance feedback and converts static campaigns into dynamic, self-optimising audience strategies that can deliver reported performance uplifts of 30-40% on platforms such as Meta and Google Ads.
Read at Exchangewire
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