"There are as many ways to ruin a content plan as there are to create one. Most mishaps aren't the fault of the planners or writers but of our human need for novelty. When we chase trends or lose sight of the ultimate goal, we end up reacting to one-off ideas that don't fit. Below are nine common mistakes content marketing teams make and how to fix them before they hurt your KPIs."
"Backtracking on mistake 1? Not quite. The key is to focus on holidays and seasonal moments that truly matter to your audience. Vacation rentals may thrive in summer but need more support in winter. How to fix it Pull sales and funnel data for the whole year. Combine those insights with what you know about your audience - plus input from sales and product teams. And no, that doesn't mean writing a Flag Day post unless you actually sell flags."
Content plans fail when teams chase novelty and trends instead of defined outcomes tied to business initiatives. Planning requires a clear goal with measurable outcomes to guide execution. Prioritize audience-focused topics by researching core audiences and identifying the information they lack. Select only holidays and seasonal moments that matter to the target customers and support them with year-round sales and funnel data plus input from sales and product teams. Define a concise company story that explains how the product or service serves customers, showcases collective expertise, and differentiates from competitors. Use these practices to keep content aligned with KPIs.
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