Covatic has announced a pivotal upgrade to its platform with the addition of full support for IAB Content Audiences, designed for publishers and marketers to engage audiences effectively through contextual targeting. This integration leverages the IAB Content Taxonomy v2.2, providing access to over 700 pre-defined audience segments that align with content consumption preferences. The update guarantees full privacy compliance, enhancing targeting precision while also opening new monetisation avenues. Covatic’s LLM embeddings technology enriches content analysis, focusing on the semantic meaning to better connect with audience interests, ultimately improving engagement and campaign success.
Covatic is enhancing its platform significantly by introducing full support for IAB Content Audiences, enabling publishers and advertisers to engage audiences with contextual targeting.
The IAB Content Taxonomy v2.2 provides a universal categorization standard, allowing for effective audience engagement without relying on personal data.
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