fromFood & Beverage Magazine
3 hours agoIrv's Burgers and Glen Powell's Smash Kitchen Team Up for Limited Edition Friendsgiving Burger - Food & Beverage Magazine
When Hollywood meets hamburgers, magic happens. Southern California's legendary Irv's Burgers has partnered with actor and producer Glen Powell's emerging condiment brand, Smash Kitchen, to create what might be the most talked-about limited edition burger of the season. The Friendsgiving Burger isn't just another celebrity collaboration: it's a strategic move that showcases how food and beverage companies are leveraging star power to drive menu innovation and seasonal sales.