Grocery chain study ranks Market Basket No. 2 in the nation

"The ninth annual U.S. grocery ranking includes 81 retailers from across the nation that sell food and non-food household items. The Tewksbury-based chain beat out Wisconsin-based Woodman's and came in second only to Texas-based H-E-B supermarkets, according to Dunnhumby's Retailer Preference Index. For the first time, the top three retailers in the United States are regional chains. According to Dunnhumby, the ranking takes into account financial results and customer preferences. The financial data is taken from Flywheel, and the customer perception data is from Dunnhumby's annual survey of 11,000 U.S. grocery store customers."

"This study found that U.S. consumers prioritize saving money on groceries more than their counterparts in other developed countries, and that 41% of a retailer's long-term success depends on saving customers money through competitive prices, promotions, and rewards programs. Market Basket, well-known for its slogan "More for your dollar," was determined by a Boston Globe investigation last year to have the lowest overall prices of everyday grocery items."

Dunnhumby ranked Market Basket No. 2 nationwide for the second consecutive year in its ninth annual U.S. grocery ranking of 81 retailers. The Tewksbury-based chain placed behind Texas-based H-E-B and beat Wisconsin-based Woodman's, marking the first time the top three retailers are regional chains. The ranking combines financial results from Flywheel with customer perception data from an 11,000-respondent survey. The study found U.S. shoppers prioritize saving money on groceries more than counterparts in other developed countries and estimated that 41% of a retailer's long-term success depends on saving customers money. Market Basket's slogan is "More for your dollar," and a Boston Globe investigation found it had the lowest overall prices. A 2025 founding-family feud had little effect on employee and customer loyalty.

Read at Boston.com