"The peanut butter and jelly sandwich is an iconic American household staple that has been around since 1901. It's economical, easy to make, and highly versatile depending on what peanut butter and jelly you choose. Even the bread can be fitted to your tastes - white, wheat, multigrain, crustless. And it's that type of customizable thinking that brought the Uncrustables brand to life."
"In 1995, some kids at a gathering wanted PB&J sans crust, and the idea of mass-producing the classic delights was put in motion, bringing about what we now know as Smucker's Uncrustables. In 2000, Uncrustables Peanut Butter and Grape Jelly and Peanut Butter and Strawberry Jam hit grocery store shelves and became quite the sensation. And now, 25 years later, we have 11 flavors to choose from."
"In 2015, this chocolate-flavored hazelnut spread selection became available. And in my mind, I imagined that this was an option that allowed Smucker's to compete against Nutella spread, which my household loves. In that sense, I understood the reasoning behind creating a chocolate sandwich. I know many people who love Nutella on their toast at breakfast, but I am not one of them. This Uncrustables selection didn't win me over, nor did it taste like Nutella."
Peanut butter and jelly sandwiches date to 1901 and remain economical, easy, and highly customizable, including bread choices such as white, wheat, multigrain, or crustless. Uncrustables began after children requested crustless PB&J in 1995 and led to Smucker's launching Uncrustables peanut butter with grape and strawberry in 2000. The product line has expanded to 11 flavors over 25 years. All Uncrustables flavors were purchased and taste-tested to find options suitable for children and adults. The 2015 chocolate-flavored hazelnut Uncrustables aimed to rival Nutella but failed to replicate its flavor and disappointed in taste.
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