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#ai
Marketing tech
fromAdExchanger
1 day ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
fromAdExchanger
2 days ago
Marketing tech

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAdExchanger
1 day ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAdExchanger
2 days ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
more#ai
Media industry
fromExchangewire
9 hours ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
#amazon
E-Commerce
fromArs Technica
1 day ago

Internal emails show how Amazon raises prices across the Internet, lawsuit says

Amazon is accused of price-fixing to maintain low prices and limit competition in the retail market.
California
fromEngadget
1 day ago

Amazon allegedly pressured companies to raise product prices with other retailers

California accuses Amazon of price fixing, coercing brands to raise prices on competitors' sites under threat of penalties.
Marketing tech
fromDigiday
6 days ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon pauses a controversial advertising payment system change after seller backlash, deferring implementation until August 1, 2026.
fromModern Retail
1 week ago
Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

E-Commerce
fromArs Technica
1 day ago

Internal emails show how Amazon raises prices across the Internet, lawsuit says

Amazon is accused of price-fixing to maintain low prices and limit competition in the retail market.
California
fromEngadget
1 day ago

Amazon allegedly pressured companies to raise product prices with other retailers

California accuses Amazon of price fixing, coercing brands to raise prices on competitors' sites under threat of penalties.
Marketing tech
fromDigiday
6 days ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon pauses a controversial advertising payment system change after seller backlash, deferring implementation until August 1, 2026.
fromModern Retail
1 week ago
Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

more#amazon
Marketing
fromMarTech
9 hours ago

How to choose the right research partner and get better B2B results | MarTech

Research partnerships enhance reach and credibility, leading to better engagement and conversion rates for research initiatives.
Podcast
fromThe Hollywood Reporter
8 hours ago

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.
Social media marketing
fromInc
12 hours ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
#ai-in-marketing
Artificial intelligence
fromDigiday
18 hours ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Marketing tech
fromDigiday
1 day ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
Artificial intelligence
fromDigiday
18 hours ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Marketing tech
fromDigiday
1 day ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
more#ai-in-marketing
Medicine
from24/7 Wall St.
1 day ago

Did Amazon Just Wreck All of Hims & Hers Upside Potential?

Amazon's One Medical integrates GLP-1 prescriptions with primary care, enhancing patient support and treatment management.
Growth hacking
fromEntrepreneur
1 day ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Deliverability
fromVerticalResponse
3 days ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
#advertising
Marketing tech
fromAdExchanger
18 hours ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromDigiday
5 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromExchangewire
5 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromAdExchanger
18 hours ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromDigiday
5 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromExchangewire
5 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
more#advertising
Online marketing
fromThedrum
14 hours ago

Mistakes to avoid when A/B testing

A/B testing optimizes website conversion rates by comparing a variant against a control to determine which performs better.
#microsoft
Marketing tech
fromAxios
1 day ago

Microsoft wants to build the infrastructure behind the AI internet

Microsoft is creating a two-sided marketplace to compensate publishers for content used by AI products, ensuring fair use and collaboration.
Marketing tech
fromAxios
1 day ago

Microsoft wants to build the infrastructure behind the AI internet

Microsoft is creating a two-sided marketplace to compensate publishers for content used by AI products, ensuring fair use and collaboration.
more#microsoft
E-Commerce
fromEntrepreneur
9 hours ago

UPS Found a More Profitable Business Than Package Delivery - And It's Worth $706 Billion

UPS is significantly reducing Amazon deliveries and focusing on profitable returns through its Happy Returns subsidiary.
#artificial-intelligence
Marketing
fromwww.businessinsider.com
1 day ago

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.
Marketing
fromwww.businessinsider.com
1 day ago

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.
more#artificial-intelligence
#openai
fromExchangewire
2 days ago
Media industry

Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts

fromTNW | Insights
12 hours ago
Marketing tech

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

Marketing tech
fromDigiday
1 day ago

OpenAI turns on cost-per-click ads inside ChatGPT

OpenAI's introduction of cost-per-click ads in ChatGPT marks a significant shift in advertising strategy, enabling performance-based marketing.
Marketing tech
fromAdExchanger
2 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Media industry
fromExchangewire
2 days ago

Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts

OpenAI is reducing ad prices on ChatGPT while Google negotiates a deal with the Pentagon for its Gemini AI models.
Marketing tech
fromSkift
42 minutes ago

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.
Marketing tech
fromTNW | Insights
12 hours ago

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.
Marketing tech
fromDigiday
1 day ago

OpenAI turns on cost-per-click ads inside ChatGPT

OpenAI's introduction of cost-per-click ads in ChatGPT marks a significant shift in advertising strategy, enabling performance-based marketing.
Marketing tech
fromAdExchanger
2 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
more#openai
fromSearch Engine Roundtable
1 day ago

Google Shopping Showing More Shopping Ads

Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.
Online marketing
fromWashington Monthly
2 days ago

How Amazon's AI Algorithms Raise the Prices You Pay

The complaint alleges that Amazon maintains a monopoly in online retail through a self-reinforcing cycle of dominance that thwarts competitors and entrenches its market grip.
E-Commerce
#b2b-marketing
Marketing
fromMarTech
1 day ago

5 B2B marketing tactics beyond lead generation | MarTech

B2B lead generation models must evolve to reflect the non-linear buyer journey and improve sales and marketing alignment.
Marketing tech
fromHubspot
9 hours ago

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

32% of buyers find new B2B vendors through generative AI chatbots, making AEO strategies essential for visibility in the buying journey.
Marketing
fromMarTech
1 day ago

5 B2B marketing tactics beyond lead generation | MarTech

B2B lead generation models must evolve to reflect the non-linear buyer journey and improve sales and marketing alignment.
Marketing tech
fromHubspot
9 hours ago

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

32% of buyers find new B2B vendors through generative AI chatbots, making AEO strategies essential for visibility in the buying journey.
more#b2b-marketing
Media industry
fromThe Verge
1 day ago

X makes it 1,900 percent more expensive to post links

Posting links to X via the API now costs $0.20, impacting publishers and notable accounts like Techmeme.
#digital-advertising
Marketing tech
fromRAIN News
1 day ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
1 day ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromRAIN News
1 day ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
1 day ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
more#digital-advertising
Online marketing
fromThe Drum
2 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
#google-ads
more#google-ads
Marketing
fromMarTech
2 days ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
Media industry
fromAdExchanger
5 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
Media industry
fromExchangewire
6 days ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
#chatgpt
Marketing tech
fromForbes
2 days ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Marketing tech
fromForbes
2 days ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
more#chatgpt
#ad-tech
Marketing tech
fromExchangewire
1 day ago

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromAdExchanger
1 week ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests | AdExchanger

The ad tech industry needs open-source tools like Dynamic Traffic Engine to optimize real-time bidding and improve traffic efficiency.
Marketing tech
fromExchangewire
1 day ago

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromAdExchanger
1 week ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests | AdExchanger

The ad tech industry needs open-source tools like Dynamic Traffic Engine to optimize real-time bidding and improve traffic efficiency.
more#ad-tech
#ai-advertising
fromExchangewire
1 day ago
Marketing tech

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.
Marketing tech
fromMarTech
1 day ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
Marketing tech
fromExchangewire
1 day ago

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.
Marketing tech
fromMarTech
1 day ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
more#ai-advertising
Marketing tech
fromExchangewire
14 hours ago

Introducing DV's AI SlopStopper for Social, Maximising Media Quality & Campaign Performance - ExchangeWire.com

DoubleVerify expands DV AI Verification to include AI SlopStopper for social, enhancing brand protection against low-quality AI-generated content.
Marketing tech
fromThedrum
6 hours ago

Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply and demand-side clients through interactive, digital out-of-home platform (DOOH)

Edison Interactive integrates with Equativ to enhance digital out of home media capabilities using advanced ad tech solutions.
#programmatic-advertising
Marketing tech
fromAdExchanger
17 hours ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
fromAdExchanger
1 month ago
Marketing tech

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Marketing tech
fromAdExchanger
17 hours ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Marketing tech
fromMarTech
1 week ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
1 week ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromAdExchanger
1 month ago

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.
more#programmatic-advertising
Marketing tech
fromHubspot
4 hours ago

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.
Marketing tech
fromNeil Patel
1 week ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
Marketing tech
fromThedrum
10 hours ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
Marketing tech
fromMarTech
9 hours ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
Marketing tech
fromAdExchanger
1 day ago

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.
Marketing tech
fromExchangewire
14 hours ago

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

NeuroX revolutionizes media planning by using Neuro-Contextual AI for precise audience targeting across premium publishers and broadcasters.
Marketing tech
fromThedrum
2 days ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
Marketing tech
fromMiami Herald
1 day ago

How to use Meta AI for business in 2026: Tips and how-tos

Meta AI automates customer journey tasks, enhancing efficiency and revenue generation for businesses in 2026.
Marketing tech
fromDigiday
1 day ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
fromExchangewire
1 day ago

OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation

Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes. As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance.
Marketing tech
Marketing tech
fromTNW | Artificial-Intelligence
2 days ago

Semrush Brand Visibility Framework launches at Adobe Summit as AI search rewrites discovery rules

Semrush launched a Brand Visibility Framework to measure brand presence across AI-generated answers and traditional search amid declining organic click-through rates.
Marketing tech
fromReadWrite
1 day ago

Google reports gambling ads enforcement surge in 2025

Google intensified enforcement on online gambling ads in 2025, blocking 270.7 million ads for policy violations, reflecting stricter regulations in the sector.
Marketing tech
fromThedrum
2 days ago

Anzu Names Chris Blight as VP Demand

Anzu provides advanced in-game advertising solutions that enhance player experience while enabling effective monetization for developers.
Marketing tech
fromForbes
2 days ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Marketing tech
fromAmazon Web Services
5 days ago

From hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services

AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.
Marketing tech
fromThedrum
6 days ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
Marketing tech
fromBenzinga
1 week ago

Amazon, Meta Are 'Dislocated High Quality' Bargains: Analyst - Amazon.com (NASDAQ:AMZN), Meta Platforms (

Expectations of a softer second quarter as advertising budgets tighten, with major tech stocks seen as high-quality opportunities despite macro uncertainty.
Marketing tech
fromNeil Patel
1 week ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing tech
fromAdExchanger
1 month ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromAdExchanger
2 months ago

How Publishers Are Testing Amazon's Prebid Adapter For Incremental Yield | AdExchanger

Amazon's Prebid adapter integrates Amazon demand into Prebid so Amazon bids compete in real time with other buyers using shared signals and floor pricing.
#model-context-protocol
more#model-context-protocol
Marketing tech
fromAdExchanger
2 months ago

The Prebid Episode | AdExchanger

Prebid’s influence expands as major platforms integrate, Microsoft adjusts caching policy, and Prebid assumes stewardship of an open-source sell-side AI agent codebase.
fromwww.marketingdive.com
2 months ago

Amazon enables communication between ads platform and AI agents

The new Amazon Ads MCP Server is built on the Model Context Protocol, an open standard enabling AI platforms to communicate with external tools. The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API, turning natural language prompts into structured campaigns. Additionally, the Amazon Ads MCP Server includes pre-built capabilities and workflows to reduce the complexity of launching and running Amazon Ads campaigns.
Marketing tech
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