"The new Amazon Ads MCP Server is built on the Model Context Protocol, an open standard enabling AI platforms to communicate with external tools. The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API, turning natural language prompts into structured campaigns. Additionally, the Amazon Ads MCP Server includes pre-built capabilities and workflows to reduce the complexity of launching and running Amazon Ads campaigns."
"Specifically, the Amazon Ads MCP Server recognizes the limitations of current APIs, which were designed to handle discrete tasks individually rather than the complete workflows AI agents are responsible for managing. As a result, these agents are piecing together individual steps, rather than running a coordinated campaign, reducing efficiency and effectiveness. The Amazon Ads MCP Server acts as an instruction manual for AI agents to turn the complex, multistep operations of advertising workflows into simple actions."
Amazon is beta testing the Amazon Ads MCP Server, built on the Model Context Protocol, to connect Amazon Ads with multiple AI platforms. The MCP Server functions as a translation layer between AI agents and the Amazon Ads API, converting natural language prompts into structured campaigns. Pre-built capabilities and workflows reduce complexity for launching and running campaigns, turning multistep tasks like account creation, reporting and localization into simple actions. The MCP Server enables multiple AI platforms to integrate into a common marketplace and addresses limitations of current APIs that handle discrete tasks rather than full workflows. The platform aims to increase efficiency by coordinating multistep advertising operations through simplified instructions.
Read at www.marketingdive.com
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