""We recently let a small number of advertisers know that we'd be updating their available payment methods to pay with their seller or vendor account balance or Pay by Invoice," Amazon wrote in a message to advertisers posted Tuesday on the Amazon Ads blog."
"The decision follows mounting frustration among sellers, many of whom argued the move would effectively force them to front ad spend using operating capital tied up in their Amazon accounts."
"Some Amazon sellers called for a one-day boycott of the company's advertising platform, urging merchants to turn off their ads on April 15, when the policy was originally set to go into effect."
"Eugene Khayman, the co-founder of Million Dollar Sellers, a private group for Amazon merchants that was organizing the ad boycott, previously told Modern Retail, '[Amazon] essentially rolled out three fees within a month.'"
Amazon has decided to pause a controversial change to its advertising payment system due to backlash from sellers. The update would have required some advertisers to pay using their seller or vendor account balance or through Pay by Invoice. Many sellers expressed concerns that this would strain their finances, especially as it coincided with other cost increases. The decision to defer the change until August 1, 2026, comes after coordinated pushback from the seller community, including calls for a boycott of Amazon's advertising platform.
Read at Digiday
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