"SaaSquatch's customer referral technology helps brands build authentic trust with new audiences through their customer base - turning loyal customers into trusted advocates."
"Over 90% of people are sourcing online reviews before making a purchase, and 88% find recommendations from family and friends more valuable than other channels."
"The modern consumer is investing more time researching before they buy, which means they're naturally more inclined to share their excitement about a great product or service."
Impact.com has acquired SaaSquatch, a leader in customer referral software, to enhance its partnership management platform. This acquisition allows brands to transform customers into advocates, fostering authentic relationships. As consumers increasingly rely on online reviews and personal recommendations, the integration of SaaSquatch's technology enables brands to leverage customer influence effectively. This move is part of impact.com's strategy to expand its offerings, marking its fifth acquisition in three years, and aligns with the growing trend of consumers seeking trustworthy information before making purchases.
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