"Anzu's in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way, making it the preferred in-game advertising partner for brands and agencies worldwide."
"By monetizing the entire game session, developers benefit from consistent and reliable revenue streams, supported by a full-stack ad monetization solution that provides complete control over ad placements."
"Backed by prominent investors like Sony Innovation Fund and NBCUniversal, Anzu is on a mission to make advertising in games better for brands, developers, and gamers."
Anzu offers a cutting-edge in-game advertising solution for various platforms, prioritizing player experience and enabling advertisers to reach audiences effectively. The patented 3D ad tracking engine ensures viewability measurement in-game, partnering with trusted AdTech vendors and adhering to industry standards. Game developers benefit from ad placements that enhance gameplay, leading to consistent revenue streams. Supported by major investors, Anzu aims to improve advertising for brands, developers, and gamers alike, solidifying its position as a leading in-game ad monetization partner.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]