"Becoming a Google Authorised Buyer reflects the standard we've held ourselves to since day one - in our technology, our compliance, and the quality of every integration we build. This opens up a meaningful new tier of inventory for our partners and reinforces what we've always believed: that independent ad tech can compete at the very highest level."
"The accreditation complements Axis's growing programmatic ecosystem, which includes proprietary Prebid Wrapper Pubcircle, in-house SSP for direct trading, and a DSP currently in active development."
Axis, a multi-product ad tech company, has received Google Authorised Buyer status, allowing direct access to Google's Ad Exchange. This accreditation signifies a major commercial achievement for Axis, enabling demand-side partners to access AdX inventory without intermediaries. The status reflects Axis's commitment to technology, compliance, and quality. The accreditation enhances Axis's programmatic ecosystem, which includes proprietary tools and a developing DSP, positioning the company as a transparent alternative to traditional programmatic infrastructure.
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