"Diverse-owned media companies are exploring creative ways to use their first-party data to package their audiences and sell them elsewhere, from other websites to different formats, such as CTV."
"Retail media has had plenty of wins during its digital lifespan, but long-term success requires surmounting regressions, akin to potty training, which demands persistence."
"The connection between retail media and AI chatbots is bursting with possibility, but still fragile and new, indicating a landscape ripe for innovation."
Diverse-owned media companies are facing challenges due to declining traffic and weakened commitments from brands. They are exploring innovative ways to utilize first-party data to package their audiences for broader reach. Retail media is also evolving, requiring persistence for long-term success. The connection between retail media and AI chatbots presents new opportunities, but the industry is witnessing a proliferation of small networks that may consolidate in the future. Standards that once guided the industry have diminished in importance.
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