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Media industry
fromAdExchanger
4 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
US news
fromInvestopedia
8 months ago

Here's What You Need to Know Ahead of Google Parent Alphabet's Earnings Today

Google's cloud revenue is expected to grow by 26% year-over-year amid strong enterprise demand and AI momentum.
fromFuturism
9 months ago

We Just Got a Major Clue About Why Twitter's CEO Suddenly Left This Week

Yaccarino's management style involved polished presentations and diplomacy to regain advertisers after Musk's takeover, while Musk favored fast, informal communication and off-the-cuff remarks.
US politics
E-Commerce
fromAdExchanger
9 months ago

Buying Ads In The Rabbit Hole | AdExchanger

Programmatic buyers face challenges navigating an expansive media landscape filled with unexpected ad placements.
#linda-yaccarino
fromFortune
9 months ago
US politics

What analysts are saying about Linda Yaccarino's X tenure: 'It was clear from the start that she was being set up to fail'

fromFortune
9 months ago
US politics

What analysts are saying about Linda Yaccarino's X tenure: 'It was clear from the start that she was being set up to fail'

more#linda-yaccarino
Health
fromAdExchanger
9 months ago

The 'Taboo' Of Women's Health Care Advertising Complicates Access To Treatment | AdExchanger

Women's health companies face significant challenges in advertising due to restrictive content policies on social platforms.
Media industry
fromExchangewire
11 months ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
fromVariety
11 months ago

Snap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'

"We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users," Snap co-founder and CEO Evan Spiegel said in prepared remarks.
Growth hacking
fromHarvard Business Review
1 year ago

Research: How to Advertise to Distracted Consumers

In today's attention economy, advertising messages must vie with an ever-increasing number of stimuli to be noticed by consumers. As T.S. Eliot famously put it, we are "distracted from distraction by distraction."
Social media marketing
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