#advertising-challenges

#advertising-challenges

First-party data leveraging TV viewership can optimize omni-channel planning, revealing effective targeting opportunities across multiple media.

Geo data enables a common framework in fragmented omni-channel environments, leading to improved audience identification and media investment optimization.

Carrie Drinkwater emphasizes a holistic and human-centered approach in media investment, prioritizing relationships over mere numbers.

Snap's revenue growth is expected to decelerate, leading to a Hold rating by TD Cowen.

The growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.

Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards.

The streaming ad industry is facing challenges due to fragmentation across services, audiences, identity technology, and measurement ecosystem.

Buyers require a lot from their CTV partners, including measurement.

Programmatic CTV ad buying brings flexibility and optionality but faces bid duplication challenges.

Marriott launched the Marriott Media Network in May 2022 to allow non-hotel marketers to place ads on its digital platforms.

Marriott is cautious about expanding access to advertiser content and is currently delivering ads on on-property Wi-Fi portals.

Advertisers face challenges in maintaining brand safety during election cycles.

AI search features from Microsoft and Google now include ads but face challenges in user relevance and coherence.