Why retail media CTV campaigns are so hard to trackAdvertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.
How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardensThe growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards.
Why retail media CTV campaigns are so hard to trackAdvertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.
How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardensThe growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards.
Google Drops Minimum Required Budget For Local Service AdsGoogle has eliminated minimum budget requirements for Local Service Ads, raising concerns about market oversaturation and lead quality.
"The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel EffectivenessFirst-party data leveraging TV viewership can optimize omni-channel planning, revealing effective targeting opportunities across multiple media.Geo data enables a common framework in fragmented omni-channel environments, leading to improved audience identification and media investment optimization.
TikTok's US Agency Lead Departs as Ban Deadline ApproachesJack Bamberger's departure from TikTok comes as the company faces significant challenges, including a potential U.S. ban.
2025 digital media difficulties for publishers and platformsDigital media publishers face increased challenges in contextual targeting and audience extension, with AI playing a crucial role in content moderation.
2025 digital media difficulties for publishers and platformsUS digital media publishers are increasingly worried about contextual targeting and monetization challenges heading into 2025.
2025 digital media difficulties for publishers and platformsDigital media publishers face increased challenges in contextual targeting and audience extension, with AI playing a crucial role in content moderation.
2025 digital media difficulties for publishers and platformsUS digital media publishers are increasingly worried about contextual targeting and monetization challenges heading into 2025.
Carrie Drinkwater, Carat's New Chief Investment Officer, Wants To Look At The Bigger Picture | AdExchangerCarrie Drinkwater emphasizes a holistic and human-centered approach in media investment, prioritizing relationships over mere numbers.
Snap Inc. Faces Growth Challenges Amid Deceleration and Competitive Pressures, Holds Steady at $11 Target - TipRanks.comSnap's revenue growth is expected to decelerate, leading to a Hold rating by TD Cowen.
Google stock: SearchGPT creates 'a "wall-of-worry" for investors at a minimum': Loop Capital By Investing.comLoop Capital analysts express caution on Alphabet due to YouTube's challenges and OpenAI's SearchGPT threat.
Google stock: SearchGPT creates 'a "wall-of-worry" for investors at a minimum': Loop Capital By Investing.comLoop Capital analysts express caution on Alphabet (GOOGL) due to YouTube's challenges and OpenAI's SearchGPT competition.
Google stock: SearchGPT creates 'a "wall-of-worry" for investors at a minimum': Loop Capital By Investing.comLoop Capital analysts express caution on Alphabet due to YouTube's challenges and OpenAI's SearchGPT threat.
Google stock: SearchGPT creates 'a "wall-of-worry" for investors at a minimum': Loop Capital By Investing.comLoop Capital analysts express caution on Alphabet (GOOGL) due to YouTube's challenges and OpenAI's SearchGPT competition.
Future of TV Briefing: Sneak peek at 'The Future of TV' video seriesThe streaming ad industry is facing challenges due to fragmentation across services, audiences, identity technology, and measurement ecosystem.
Misinformation and Brand Safety Are on Advertisers' BallotsAdvertisers face challenges in maintaining brand safety during election cycles.
As Google Targets Advertisers, It Could Learn a Lot From BingAI search features from Microsoft and Google now include ads but face challenges in user relevance and coherence.