Media industryfromExchangewire2 weeks agoDoubleVerify Releases Global Insights Report on the State of Streaming in 2025CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
Social media marketingfromHarvard Business Review1 month agoResearch: How to Advertise to Distracted ConsumersAdvertising in today's world competes with numerous distractions, making it challenging to capture consumer attention.
Media industryfromExchangewire2 weeks agoDoubleVerify Releases Global Insights Report on the State of Streaming in 2025CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
Social media marketingfromHarvard Business Review1 month agoResearch: How to Advertise to Distracted ConsumersAdvertising in today's world competes with numerous distractions, making it challenging to capture consumer attention.
Growth hackingfromVariety3 weeks agoSnap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'Snap reached over 900 million monthly active users in Q1, showing growth despite facing advertising challenges.
fromCreative Bloq1 month agoThese perfume ads are the wildest of a seriously strange genre"A pretty reliable heuristic I have found is that the more baffling, alienating and nonsensical the advert is, the more likely it is to be a perfume ad."Wine
Marketing techfromEMARKETER2 months agoWhy retail media CTV campaigns are so hard to trackAdvertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.