"Netflix's recent price increases in the US could further boost revenues while nudging more users toward its lower-cost, ad-supported tier, reflecting a strategic shift in focus."
"The IAB's new guide outlines how commerce media networks can scale and compete in an AI-driven market, emphasizing the need for measurable outcomes and sustainable business models."
Netflix is prioritizing content investment and advertising growth following its withdrawal from the Warner Bros. Discovery acquisition. Analysts predict a 15.5% revenue increase to USD$12.18bn, with USD$634m from advertising. The company's price hikes may drive users to its ad-supported tier. Meanwhile, the IAB has launched guidelines for commerce media networks to thrive in an AI-driven market, emphasizing operational execution and sustainable business models to enhance profitability and customer experiences.
Read at Exchangewire
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