#iab-guidelines

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#netflix #advertising #ai-commerce-media #business-strategy #creator-measurement #advertising-currency
Media industry
fromExchangewire
5 hours ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Media industry
fromDigiday
4 months ago

Future of TV Briefing: The creator economy needs a new currency for brand deals

Paying creators based on reach is inadequate; IAB is developing standardized measurement guidelines to create a reliable currency for creator-brand deals by next September.
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