"Starting on or after April 20, 2026, Google AdSense will experiment with an updated set of commonly used ad technology partners. If this experiment is deemed beneficial for publishers, the list will be updated on or after June 5, 2026."
"This update will reflect the partners that work most closely with publishers globally, determined by data collected from all programmatic demand sources, as well as meeting our privacy standards."
"AdSense publishers will be able to find the up-to-date version of the list published at Manage your ad technology partners (ATPs). You can view the controls, the list of current ad technology partners and, once the experiment starts, those who are part of the experiment in your account."
Google plans to experiment with a new set of ad technology partners beginning April 20, 2026. If the experiment proves beneficial for publishers, the updated list will be implemented on or after June 5, 2026. The update aims to reflect partners that align closely with publishers globally, based on data from programmatic demand sources and privacy standards. AdSense publishers can access the updated list and manage their ad partners through the Privacy & messaging settings. Options to prevent automatic updates are also available.
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