IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsersIAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.
Ranking The Open Web | AdExchangerThe shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising.
IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsersIAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.
Ranking The Open Web | AdExchangerThe shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising.
What's next for Google's third-party cookie saga? | MarTechGoogle's shifting stance on third-party cookies signifies a major change in online advertising dynamics, emphasizing user control and alternative tracking solutions.
Salesforce's UK chief urges government not to regulate all AI companies in the same waySalesforce advocates for proportional and tailored regulations for AI, recognizing the differences between consumer-facing and enterprise AI tools.
Google's Gemini AI might soon appear in your corporate WorkspaceGemini AI will be integrated into Google Workspace, enhancing accessibility for businesses.
Encrypted mail service still okay with giving PII to copsProton Mail faced scrutiny for sharing user data with law enforcement despite claiming high privacy standards.
How US Intelligence Agencies Buy And Use Programmatic Data For Surveillance | AdExchangerGovernment intelligence agencies use ad tech data for surveillance purposes.The intelligence community has been incorporating commercial data and technology into their operations.
No Matter How You Package It, Apple Intelligence Is AIApple's AI efforts were overlooked by the industry due to its focus on privacy and not hyping its achievements.