GeoEdge, the global authority in ad security and user protection, today (18th November, 2025) announced the launch of User Safety Now, a global initiative urging the adoption of a universal safety standard for digital advertising. The initiative follows GeoEdge's warning to regulators and digital media industry leaders that the internet is confronting a mounting user-safety crisis. In 2025, GeoEdge found that 1 in every 40 programmatic impressions in North America carried malicious intent designed to defraud users.
Match Group has known about serious user safety issues, including reports of drugging, assault, and rape, since at least 2016, according to internal documents.
I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I'm immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App.
Mark Zuckerberg's company is now giving users a new pop-up warning before they share something to Meta AI's 'Discover' feed.