"Roblox currently has 111.8 million daily active users, per company figures released over the weekend, with users spending an average of 2.5 hours on the platform per day. That's a 41 percent increase year-over-year from the 79.5 million DAU figure shared by Roblox at last year's conference. "What we are seeing is a very clear direction in which gaming is increasingly becoming consumed by Gen Z and Gen Alpha audiences on platforms like ours," Roblox vp of ads and commerce products Louqman Parampath told Digiday."
"Over the past year, Roblox paid out over $1 billion to creators on the platform, with Roblox svp of engine and creator engineering Nick Tornow claiming the company is "on track to pay well more than that in 2025" during a press briefing last week. Top 10 creators on Roblox earn $38.5 million per year; top 100 creators on the platform earn roughly $7 million per year; and top 1,000 creators earn approximately $1 million per year, according to numbers shared by Tornow."
Roughly 2,000 creators and marketers attended the San Jose conference on Sept. 5–6. Roblox reported 111.8 million daily active users and an average session length of 2.5 hours, a 41 percent year-over-year increase. Sixty percent of users are over age 13. Roblox paid creators over $1 billion in the past year, with top creators earning millions annually. Roblox is expanding programmatic advertising, including a partnership with Google, while rolling out new ad products and measurement efforts. The platform faces tensions between creators and its ad sales team and legal scrutiny over protection of underage users.
Read at Digiday
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