"On Monday, X significantly increased how much it costs to post a URL via the X API, which is what third-party tools use to hook into the platform. It now costs $0.20 when a link is posted, up from $0.01."
"Any change to make posting links more expensive will likely make X even less attractive to publishers than it already is, especially given the widely held suspicion that linking news articles can lower a post's reach."
"A recent study from Nieman Lab analyzing posts from 18 large media outlets found that links do seem to hurt news publishers on X."
"The price hike is already affecting a notable X account in the tech world: the news aggregator Techmeme, which has altered its posting strategy due to the increased costs."
X has increased the cost of posting a URL via its API from $0.01 to $0.20. This change is expected to deter publishers from using the platform, as there is a belief that linking news articles reduces post reach. A study from Nieman Lab indicates that links may negatively affect news publishers on X. The price hike has already influenced Techmeme, which has altered its posting strategy by replacing links with a message directing users to its website.
Read at The Verge
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