StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

"The new auction package simplifies the planning and execution of political programmatic digital out-of-home campaigns, making it easier for media buyers to navigate the complex landscape of political advertising."

"With the integration of Broadsign Auction Packages, StackAdapt buyers can now access a curated set of premium screens that are pre-vetted for political advertising, ensuring efficient campaign execution."

"The streamlined process allows for advanced targeting and contextual location selection, enabling buyers to maximize the impact of their political ads across relevant screens."

"Localized political OOH campaign planning becomes straightforward, as the auction package consolidates all 'political-approved' inventory, significantly reducing resource waste in campaign planning."

StackAdapt and Broadsign introduced a new auction package for political programmatic digital out-of-home campaigns. This integration simplifies planning and execution for media buyers in the US, especially during a significant election year. The package includes pre-vetted screens approved for political advertising, allowing buyers to access curated audiences and inventory. It enhances campaign activations by streamlining the creative upload process and enabling advanced targeting. Localized political OOH campaign planning is now more efficient, addressing the majority of OOH political ad spend.

Read at Thedrum