"You can click into channel performance on the insights page and see spend over time per channel. Super useful for checking if a high-spend channel is consistent or just spiking."
"For anyone running primarily PMax, this should be a staple now."
Google Ads introduced an update to the channel performance report within the insights report, allowing users to view spending trends over time for each channel. This feature provides greater clarity regarding spending and identifies any spikes or fluctuations. Andrew Lolk shared a screenshot on X, emphasizing the usefulness of this tool for monitoring high-spend channels. He noted that for users primarily utilizing Performance Max campaigns, this update is essential for effective management.
Read at Search Engine Roundtable
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