Online marketing
fromSearch Engine Roundtable
2 weeks agoGoogle Ads Performance Max Channel Performance Spend Over Time
Google Ads updated the channel performance report to show spend over time per channel, enhancing clarity on spending patterns.
On this date last year, Major League Baseball teams had spent around $2.1 billion on free agents. So far this year, that number is shy of $1.4 billion. And as big as that difference seems, it's impossible not to notice the gap between the two numbers shares the same first digit as Juan Soto's $765 million megadeal with the New York Mets signed last December.
A recent Bank of America Institute note spotted a contradiction: While data shows customers increasing spending at restaurants recently, when surveyed, shoppers said they actually cut spending on dining out. They explain this by deal-hunting: Diners still went out, but scaled down the types of restaurants they visited to get more bang for their buck.
Despite global and domestic economic uncertainty, consumer activity is proving resilient, driven by wage growth that is consistently above inflation.