Record client spend makes it a very merry Christmas for UK marketersRecord ad spend is forecast for the holiday season, marking a significant shift towards online media channels over traditional advertising platforms.
America's Renovation Boom Is Leveling Off-but Still Going StrongRenovation spending increases modestly as the market stabilizes post-pandemic after a significant boost during COVID-19.
Council Post: The Holiday Season For Marketers Starts Now: Here's What To ExpectHoliday spending is expected to increase significantly this year, highlighting a resilient consumer market despite economic challenges.Marketers should prepare for an earlier holiday shopping season as competition emerges from consumers starting their shopping as early as June.
How Elections Affect Our ShoppingConsumers typically refrain from major purchases before elections but increase spending afterward, indicative of an election shopping slump.
Council Post: The Holiday Season For Marketers Starts Now: Here's What To ExpectHoliday spending is expected to increase significantly this year, highlighting a resilient consumer market despite economic challenges.Marketers should prepare for an earlier holiday shopping season as competition emerges from consumers starting their shopping as early as June.
How Elections Affect Our ShoppingConsumers typically refrain from major purchases before elections but increase spending afterward, indicative of an election shopping slump.
Every Premier League team's summer signings ranked: How did your club do?Premier League clubs were very active in the transfer market, with Southampton and Ipswich Town making notable signings.Chelsea led the spending spree, investing heavily in new players during the transfer window.The overall spending in the Premier League dropped this summer compared to the previous year.
Gen Z women spend more on TikTok as app 'drives consumption,' analyst saysGen Z women are driving spending trends on TikTok.TikTok is setting the tone and the narrative for what is 'hot' online.
Shoppers more cost conscious than ever as Black Friday kicks off holiday spending season | CBC NewsCanadian shoppers are showing signs of being choosier with their holiday shopping dollars due to the heavy weight of inflation.Spending on essentials like groceries and utilities has increased, while spending on services like vacations and restaurants has decreased.Data from Statistics Canada shows a clear trend of slowing spending, with sales volumes dropping every month since June.
Gen Z women spend more on TikTok as app 'drives consumption,' analyst saysGen Z women are driving spending trends on TikTok.TikTok is setting the tone and the narrative for what is 'hot' online.
Shoppers more cost conscious than ever as Black Friday kicks off holiday spending season | CBC NewsCanadian shoppers are showing signs of being choosier with their holiday shopping dollars due to the heavy weight of inflation.Spending on essentials like groceries and utilities has increased, while spending on services like vacations and restaurants has decreased.Data from Statistics Canada shows a clear trend of slowing spending, with sales volumes dropping every month since June.
Gen Z and millennials are going into debt to travel this summer. Remote working may be partly to blame.Many young adults are willing to incur debt to finance summer travel.Post-pandemic travel is booming despite inflation.Remote work and 'bleisure travel' are increasing travel spending.
Companies Find That AI Projects Have Had "Dismal" Financial ResultsMany companies are not seeing significant financial returns from their generative AI initiatives.