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Council Post: The Holiday Season For Marketers Starts Now: Here's What To Expect

Holiday spending is expected to increase significantly this year, highlighting a resilient consumer market despite economic challenges.

Marketers should prepare for an earlier holiday shopping season as competition emerges from consumers starting their shopping as early as June.

Dollar Tree CEO says 'pressured' Americans are hosting smaller parties to save money

Shoppers are cutting back on celebrations and delaying purchases as they tighten their budgets.

How Elections Affect Our Shopping

Consumers typically refrain from major purchases before elections but increase spending afterward, indicative of an election shopping slump.

Council Post: The Holiday Season For Marketers Starts Now: Here's What To Expect

Holiday spending is expected to increase significantly this year, highlighting a resilient consumer market despite economic challenges.

Marketers should prepare for an earlier holiday shopping season as competition emerges from consumers starting their shopping as early as June.

Dollar Tree CEO says 'pressured' Americans are hosting smaller parties to save money

Shoppers are cutting back on celebrations and delaying purchases as they tighten their budgets.

How Elections Affect Our Shopping

Consumers typically refrain from major purchases before elections but increase spending afterward, indicative of an election shopping slump.

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Record client spend makes it a very merry Christmas for UK marketers

Record ad spend is forecast for the holiday season, marking a significant shift towards online media channels over traditional advertising platforms.

America's Renovation Boom Is Leveling Off-but Still Going Strong

Renovation spending increases modestly as the market stabilizes post-pandemic after a significant boost during COVID-19.

Every Premier League team's summer signings ranked: How did your club do?

Premier League clubs were very active in the transfer market, with Southampton and Ipswich Town making notable signings.

Chelsea led the spending spree, investing heavily in new players during the transfer window.

The overall spending in the Premier League dropped this summer compared to the previous year.

Gen Z and millennials are going into debt to travel this summer. Remote working may be partly to blame.

Many young adults are willing to incur debt to finance summer travel.

Post-pandemic travel is booming despite inflation.

Remote work and 'bleisure travel' are increasing travel spending.

Companies Find That AI Projects Have Had "Dismal" Financial Results

Many companies are not seeing significant financial returns from their generative AI initiatives.

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