In the first half of 2025, American consumers exhibited disparate spending patterns based on income levels. Higher-income individuals, earning over $100,000 annually, increased their spending, while those earning less than $50,000 reduced their expenditures. Notable retail brands like Amazon and Costco reported strong sales, despite impending economic warnings. Amazon's Prime Day broke previous sales records, while Costco noted a 6.2% sales increase. McDonald's raised concerns about declining visits from low-income consumers, as low earners typically constitute a vital customer base for the industry. Caution prevails as financial results emerge from larger retailers.
Amazon CEO Andy Jassy stated, "In the first half of the year, in the first half, we just haven't seen diminished demand."
McDonald's CEO Chris Kempczinski commented, "This bifurcated consumer base is why we remain cautious about the overall near-term health of the economy."
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