"AI Max for Search is moving out of beta, and we're officially announcing the timeline for Dynamic Search Ads (DSA) to transition to AI Max. Starting today, we're rolling out new tools to help you transfer settings and data into new standard ad groups."
"As always, we *strongly* recommend you make the transition to AI Max yourself ahead of the auto-migration for full oversight and control. AI Max builds on the existing benefits of DSA in several ways, including using more content signals for both targeting and creatives."
"AI Max includes features such as text guidelines to set guardrails for AI-generated assets, brand and location controls at the ad group level, consolidated workflows for keywords and landing page targeting, and access to detailed asset and search term reports."
Dynamic Search Ads will transition to AI Max starting in September, with automatic upgrades for existing campaigns and ad groups. New tools will assist in transferring settings and data into standard ad groups. AI Max enhances DSA by utilizing more content signals for targeting and creatives. Features include text guidelines for AI-generated assets, brand and location controls, consolidated workflows for keywords and landing pages, and detailed reporting on assets and search terms.
Read at Search Engine Roundtable
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