"Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes. As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance."
"Worswick has been instrumental in building OpenX's global SPO and commercial agreements practice and will now focus on unifying partnership efforts across the business to accelerate collaboration."
OpenX announced key leadership appointments to enhance its advertising strategy. Lior Charka joins as VP, product, focusing on innovating OpenXSelect™ and simplifying curation workflows through AI. Joseph Worswick is promoted to SVP, global partnerships, to unify partnership strategies across agencies and brands. Erika Loberg becomes VP, CTV and curation. These changes aim to reduce ecosystem complexity, improve audience targeting, and maintain user privacy while enhancing campaign performance.
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