"The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now - and counting."
"The minimum spend required to participate has fallen from $250,000 at launch to $50,000, widening the pool of advertisers and, with it, the range of what they're willing to pay."
"Even so, a CPM in the $25 to $45 range remains steep for a platform that is, by most measures, still experimental."
"The pattern, though, isn't new. Netflix launched its ad tier at CPMs of around $55 to $65 in 2022. Within a year they had fallen to $20 to $30 as inventory scaled."
The cost of advertising on ChatGPT has dropped from $60 to as low as $25 per thousand users within nine weeks. Ad agency Jellyfish reports average rates around $45, while some advertisers see prices between $35 and $25. The minimum spend to participate has decreased from $250,000 to $50,000, allowing more advertisers to enter. Despite the lower costs, CPMs remain high for a platform still considered experimental. Historical comparisons show similar trends in other platforms like Netflix, which saw significant price reductions over time.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]