#cpm

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fromAdExchanger
2 days ago

The End Of The CPM Era: Why 'Unlimited' Is The Future For Ad Tech Partners | AdExchanger

CPM-based pricing models hinder innovation and efficiency in digital advertising technology.
fromDigiday
1 week ago

As YouTube Shorts reaches 200 billion views, advertisers increase their investment

A big driver for us is that we're constantly seeing CPMs around $5 on Shorts compared to around $10 to $12 on Meta's Reels and TikTok. So YouTube Shorts is an easy lever for efficient, incremental reach.
E-Commerce
fromDigiday
3 weeks ago

Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

Clients' pricing models often favor cheaper CPMs. The challenge is streaming video is expensive, which complicates the negotiation landscape as digital ad spend grows.
Digital life
fromDigiday
1 month ago

Why there's a CPM slump in a growing CTV market

We've seen CPMs drop year over year,
Media industry
Marketing tech
fromDigiday
3 months ago

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.
fromForbes
3 months ago

How To Monetize A Small Podcast

Ads and sponsors are not the best ways to monetize a podcast.
There are superior monetization models for small to medium-sized podcasts.
Understanding CPM is crucial to podcast monetization.
#tiktok
Marketing tech
fromEMARKETER
4 months ago

TikTok CPMs are falling-but its cultural relevance isn't

TikTok's ad prices have dropped by 80% YoY as advertisers reconsider their strategies amid potential bans.
Marketing tech
fromDigiday
4 months ago

TikTok ad prices fall as uncertainty keeps some advertisers away

TikTok's ad prices have dropped significantly as uncertainty about its future in the U.S. causes advertisers to hesitate.
more#tiktok
Marketing tech
fromDigiday
5 months ago

Amazon's impact on the streaming ad market has opened CTV door to small business advertisers

CPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.
fromDigiday
7 months ago

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The main challenge with TV advertising is efficiency, not effectiveness.
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