#cpm

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#advertising

TikTok takes the leads as social CPMs climb

TikTok's US ad CPMs are forecasted to rise significantly, indicating increased competition among ad platforms.
TikTok's CPM remains lower than Meta's, highlighting its growing market presence despite rising costs.

WTF is ID spoofing?

Colossus SSP accused of tricking advertisers by changing user IDs for higher CPM.

Pitch deck: How Amazon is selling ads on Prime Video to advertisers

Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system.

TikTok takes the leads as social CPMs climb

TikTok's US ad CPMs are forecasted to rise significantly, indicating increased competition among ad platforms.
TikTok's CPM remains lower than Meta's, highlighting its growing market presence despite rising costs.

WTF is ID spoofing?

Colossus SSP accused of tricking advertisers by changing user IDs for higher CPM.

Pitch deck: How Amazon is selling ads on Prime Video to advertisers

Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system.
moreadvertising
#marketing-strategies

Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue | AdExchanger

Advertisers are facing pressure on CPMs for premium inventory despite opportunities in internet ad placements.

CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchanger

Chasing low CPMs in CTV overlooks the importance of targeted advertising, which is essential for maximizing campaign performance and reducing waste.

Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue | AdExchanger

Advertisers are facing pressure on CPMs for premium inventory despite opportunities in internet ad placements.

CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchanger

Chasing low CPMs in CTV overlooks the importance of targeted advertising, which is essential for maximizing campaign performance and reducing waste.
moremarketing-strategies
#brand-safety

Libsyn Unveils September 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.

SMBs Still Cautious Advertising on X Despite Lower CPMs

X is targeting small and midsized businesses to offset ad revenue declines.
SMBs are wary of spending on X due to inconsistent conversion and brand safety concerns.

Libsyn Unveils September 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.

SMBs Still Cautious Advertising on X Despite Lower CPMs

X is targeting small and midsized businesses to offset ad revenue declines.
SMBs are wary of spending on X due to inconsistent conversion and brand safety concerns.
morebrand-safety

DTC Briefing: How the election could upend e-commerce advertising ahead of the holidays

DTC brands must strategically navigate rising CPMs due to political spending while preparing for the holiday season.
#podcast-advertising

Average cost of podcast ad dips in monthly Libsyn Ads reckoning

Average podcast CPM for July decreased from previous month.

Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)

The average CPM for podcast advertising in June increased slightly from the previous month.
Top CPM categories in June were Technology, Business, and Education.
Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.

Stability rules podcast ad rates in 2024 (so far): Libsyn Ads - RAIN News

Podcast advertising CPM in March was almost the same as February, with a slight decrease.
Average cost for 1,000 ad impressions in March was $21.95.

Average cost of podcast ad dips in monthly Libsyn Ads reckoning

Average podcast CPM for July decreased from previous month.

Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)

The average CPM for podcast advertising in June increased slightly from the previous month.
Top CPM categories in June were Technology, Business, and Education.
Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.

Stability rules podcast ad rates in 2024 (so far): Libsyn Ads - RAIN News

Podcast advertising CPM in March was almost the same as February, with a slight decrease.
Average cost for 1,000 ad impressions in March was $21.95.
morepodcast-advertising

Step-by-Step Guide: How Much Do TikTok Ads Cost-TikTok CPC (Cost Per Click) ( Updated 2024 ) - APPZSOFT.COM

TikTok ads operate on an auction system with prices varying, averaging around $10 per thousand views.
Minimum spending requirement includes $500 overall to start a campaign, with daily budgets starting at $50 for the entire campaign and $20 for specific ad groups.

How To Use Mass Marketing To Reach a Broad Audience (2024)

Mass marketing aims to reach a broad population with the shotgun approach.
Benefits of mass marketing include social proof, intent seeding, low CPMs, and economies of scale.

Podcast ad rates flat in December: Libsyn AdvertiseCast - RAIN News

The average cost per thousand (CPM) for podcast advertising remained flat in December, slightly lower than November.
The average pricing of a 60-second ad spot across all sizes of purchase was $22.90, down seven cents from the previous month.

Advertising on X right now might not be all bad - for some

Some advertisers are still willing to advertise on a platform dealing with ethical challenges due to lower ad prices and potential competitive advantage.
While major brands are leaving the platform, there is still an audience for advertising on X.

Upfront Buyers Push For Lower CPMs; Is Meta's Pivot To Video Finally Paying Off? | AdExchanger

Advertisers and publishers predict slight drop in CPMs for less popular inventory but an increase for sports content, while challenges remain in expanding CTV supply.
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