As YouTube Shorts reaches 200 billion views, advertisers increase their investment
A big driver for us is that we're constantly seeing CPMs around $5 on Shorts compared to around $10 to $12 on Meta's Reels and TikTok. So YouTube Shorts is an easy lever for efficient, incremental reach.
Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
Clients' pricing models often favor cheaper CPMs. The challenge is streaming video is expensive, which complicates the negotiation landscape as digital ad spend grows.
'It's dead': Publisher confessions on the future of Google's Privacy Sandbox
The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.