Amazon's impact on the streaming ad market has opened CTV door to small business advertisersCPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchangerChasing low CPMs in CTV overlooks the importance of targeted advertising, which is essential for maximizing campaign performance and reducing waste.
Amazon's impact on the streaming ad market has opened CTV door to small business advertisersCPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchangerChasing low CPMs in CTV overlooks the importance of targeted advertising, which is essential for maximizing campaign performance and reducing waste.
How to Use PERT to Find the Critical Path in Projects | ClickUpCombining PERT and CPM enhances project management by balancing adaptability with structure, improving risk management and decision-making.
Changes In Meta's Ad Prices Show Dollars Shifting There Ahead of TikTok BanMeta's CPMs are rising due to increased competition for ad space as advertisers adapt to TikTok's ban.
DTC Briefing: How the election could upend e-commerce advertising ahead of the holidaysDTC brands must strategically navigate rising CPMs due to political spending while preparing for the holiday season.
Changes In Meta's Ad Prices Show Dollars Shifting There Ahead of TikTok BanMeta's CPMs are rising due to increased competition for ad space as advertisers adapt to TikTok's ban.
DTC Briefing: How the election could upend e-commerce advertising ahead of the holidaysDTC brands must strategically navigate rising CPMs due to political spending while preparing for the holiday season.
Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue | AdExchangerAdvertisers are facing pressure on CPMs for premium inventory despite opportunities in internet ad placements.
Upfront Buyers Push For Lower CPMs; Is Meta's Pivot To Video Finally Paying Off? | AdExchangerAdvertisers and publishers predict slight drop in CPMs for less popular inventory but an increase for sports content, while challenges remain in expanding CTV supply.
When it comes to TV, advertisers shouldn't conflate effectiveness with efficiencyThe main challenge with TV advertising is efficiency, not effectiveness.
Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue | AdExchangerAdvertisers are facing pressure on CPMs for premium inventory despite opportunities in internet ad placements.
Upfront Buyers Push For Lower CPMs; Is Meta's Pivot To Video Finally Paying Off? | AdExchangerAdvertisers and publishers predict slight drop in CPMs for less popular inventory but an increase for sports content, while challenges remain in expanding CTV supply.
When it comes to TV, advertisers shouldn't conflate effectiveness with efficiencyThe main challenge with TV advertising is efficiency, not effectiveness.
TikTok takes the leads as social CPMs climbTikTok's US ad CPMs are forecasted to rise significantly, indicating increased competition among ad platforms.TikTok's CPM remains lower than Meta's, highlighting its growing market presence despite rising costs.
TikTok takes the leads as social CPMs climbTikTok's US ad CPMs are forecasted to rise significantly, indicating increased competition among ad platforms.TikTok's CPM remains lower than Meta's, highlighting its growing market presence despite rising costs.
Libsyn Unveils September 2024 Podcast Advertising Rates - Podcaster NewsPodcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.
Average cost of podcast ad dips in monthly Libsyn Ads reckoningAverage podcast CPM for July decreased from previous month.
Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)The average CPM for podcast advertising in June increased slightly from the previous month.Top CPM categories in June were Technology, Business, and Education.Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.
Stability rules podcast ad rates in 2024 (so far): Libsyn Ads - RAIN NewsPodcast advertising CPM in March was almost the same as February, with a slight decrease.Average cost for 1,000 ad impressions in March was $21.95.
Average cost of podcast ad dips in monthly Libsyn Ads reckoningAverage podcast CPM for July decreased from previous month.
Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)The average CPM for podcast advertising in June increased slightly from the previous month.Top CPM categories in June were Technology, Business, and Education.Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.
Stability rules podcast ad rates in 2024 (so far): Libsyn Ads - RAIN NewsPodcast advertising CPM in March was almost the same as February, with a slight decrease.Average cost for 1,000 ad impressions in March was $21.95.