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Marketing tech
fromDigiday
1 month ago

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.
#advertising
Marketing tech
fromEMARKETER
3 months ago

TikTok CPMs are falling-but its cultural relevance isn't

TikTok's ad prices have dropped by 80% YoY as advertisers reconsider their strategies amid potential bans.
Marketing tech
fromDigiday
3 months ago

TikTok ad prices fall as uncertainty keeps some advertisers away

TikTok's ad prices have dropped significantly as uncertainty about its future in the U.S. causes advertisers to hesitate.
Marketing tech
fromEMARKETER
3 months ago

TikTok CPMs are falling-but its cultural relevance isn't

TikTok's ad prices have dropped by 80% YoY as advertisers reconsider their strategies amid potential bans.
Marketing tech
fromDigiday
3 months ago

TikTok ad prices fall as uncertainty keeps some advertisers away

TikTok's ad prices have dropped significantly as uncertainty about its future in the U.S. causes advertisers to hesitate.
more#advertising
Marketing tech
fromDigiday
3 months ago

Amazon's impact on the streaming ad market has opened CTV door to small business advertisers

CPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.
fromDigiday
6 months ago

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The confusion between effectiveness and efficiency in TV advertising is not just semantics; it impacts the clarity with which advertisers can strategize their media mixes today and tomorrow.
Marketing
fromRAIN News
11 months ago

Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)

The average CPM rate for a 60-second ad spot in June was $21.90, up from $21.63 in May.
Marketing
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