#cpm

#cpm

Meta's CPMs are rising due to increased competition for ad space as advertisers adapt to TikTok's ban.

DTC brands must strategically navigate rising CPMs due to political spending while preparing for the holiday season.

Advertisers are facing pressure on CPMs for premium inventory despite opportunities in internet ad placements.

Advertisers and publishers predict slight drop in CPMs for less popular inventory but an increase for sports content, while challenges remain in expanding CTV supply.

The main challenge with TV advertising is efficiency, not effectiveness.

TikTok's US ad CPMs are forecasted to rise significantly, indicating increased competition among ad platforms.

TikTok's CPM remains lower than Meta's, highlighting its growing market presence despite rising costs.

Colossus SSP accused of tricking advertisers by changing user IDs for higher CPM.

Podcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.

X is targeting small and midsized businesses to offset ad revenue declines.

SMBs are wary of spending on X due to inconsistent conversion and brand safety concerns.

Average podcast CPM for July decreased from previous month.

The average CPM for podcast advertising in June increased slightly from the previous month.

Top CPM categories in June were Technology, Business, and Education.

Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.

Podcast advertising CPM in March was almost the same as February, with a slight decrease.

Average cost for 1,000 ad impressions in March was $21.95.