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#advertising #digital-marketing #marketing #digital-advertising #ai #marketing-strategy #google-ads #chatgpt
Marketing
fromMarTech
7 hours ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
#openai
Marketing tech
fromAdExchanger
15 hours ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromDigiday
4 days ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
5 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing tech
fromAdExchanger
15 hours ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Media industry
fromExchangewire
12 hours ago

Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts

OpenAI is reducing ad prices on ChatGPT while Google negotiates a deal with the Pentagon for its Gemini AI models.
Marketing tech
fromDigiday
4 days ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
5 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
more#openai
Online marketing
fromThedrum
8 hours ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
Digital life
fromForbes
7 hours ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Artificial intelligence
fromFortune
6 hours ago

The hidden ROI of AI: What leaders should actually measure | Fortune

Organizations face challenges in moving AI pilots to production, requiring governance and strategy for successful implementation.
Tech industry
from24/7 Wall St.
2 hours ago

Meta vs. Alphabet: One Just Handed Investors a 40% Return - The Other Is Still Stalling

Meta's advertising revenue surged, while Alphabet's growth was driven by its cloud services, leading to divergent stock performances.
Deliverability
fromVerticalResponse
1 day ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
#marketing
Online marketing
fromInc
3 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Online marketing
fromInc
3 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing
fromMarTech
6 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
more#marketing
Music
fromAV Club
4 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Growth hacking
fromThe Drum
6 days ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#qr-codes
Web design
fromThedrum
6 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
6 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
6 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
6 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
Marketing tech
fromForbes
7 hours ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
#advertising
Marketing
fromDigiday
15 hours ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromDigiday
3 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromExchangewire
3 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
2 weeks ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing
fromDigiday
15 hours ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromDigiday
3 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromExchangewire
3 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
2 weeks ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
more#advertising
#retail-media
Online marketing
fromThe Drum
18 hours ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
4 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Online marketing
fromThe Drum
18 hours ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
4 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Media industry
fromAdExchanger
3 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
Deliverability
fromMarTech
3 days ago

A 15-minute AI workflow to clean campaign data | MarTech

Data hygiene is crucial for effective campaign personalization and segmentation, requiring a quick AI-assisted cleanup before launching.
Marketing tech
fromAdExchanger
14 hours ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.
Online marketing
fromMiami Herald
1 hour ago

Inside LLM SEO: How to optimize and measure your brand's visibility

Learning faster than competitors is crucial for businesses to adapt to LLM SEO and maintain a competitive edge.
#ai
Marketing tech
fromThe Drum
4 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAdExchanger
14 hours ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromThedrum
1 day ago

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.
Marketing tech
fromThe Drum
4 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAdExchanger
14 hours ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromThedrum
1 day ago

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.
more#ai
#digital-advertising
Marketing tech
fromwww.marketingdive.com
19 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
fromThedrum
2 days ago
Marketing tech

Digital publisher audit program launched with ANA support

AAM launched a free digital publisher audit program to combat advertising fraud and enhance transparency in digital media.
fromInc
5 days ago
Marketing tech

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Marketing
fromThedrum
23 hours ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromwww.marketingdive.com
19 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromThedrum
2 days ago

Digital publisher audit program launched with ANA support

AAM launched a free digital publisher audit program to combat advertising fraud and enhance transparency in digital media.
Marketing tech
fromInc
5 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
more#digital-advertising
#google-ads
Marketing tech
fromMarTech
6 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromMarTech
6 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
more#google-ads
#chatgpt
Marketing tech
fromForbes
1 hour ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Marketing tech
fromMarketing Dive
1 week ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Marketing tech
fromForbes
1 hour ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Marketing tech
fromMarketing Dive
1 week ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
more#chatgpt
Marketing
fromThedrum
4 days ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
Online marketing
fromInc
4 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Marketing tech
fromThedrum
2 hours ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
#digital-marketing
Marketing tech
fromForbes
1 day ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing
fromThedrum
4 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Online marketing
fromMiami Herald
6 days ago

How to increase revenue with marketing

Optimizing digital marketing is essential for maximizing revenue through strategies like audience expansion and customer retargeting.
Marketing tech
fromForbes
1 day ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
more#digital-marketing
Online marketing
fromEntrepreneur
5 days ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
Marketing tech
fromMiami Herald
2 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing tech
fromEMARKETER
15 hours ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
Marketing tech
fromExchangewire
9 hours ago

Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes

Lumen Research and Cint partner to provide insights on attention metrics and their impact on brand outcomes for advertisers.
Marketing tech
fromDigiday
15 hours ago

Digiday+ Research: Agencies punt budget growth expectations to 2027 - while AI worries intensify

Agencies in 2026 are primarily concerned about reduced client budgets and the impact of AI on their operations.
Marketing
fromAdExchanger
6 days ago

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.
Marketing tech
fromDigiday
15 hours ago

From page views to propensity: How the Daily Mail is retooling for a zero-click world

The Mail is shifting focus from page views to quality engagement metrics like time spent and repeat visits due to changes in user behavior.
#performance-marketing
Marketing
fromThe Drum
3 weeks ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing
fromMarTech
3 weeks ago

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.
Marketing
fromThe Drum
3 weeks ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing
fromMarTech
3 weeks ago

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.
more#performance-marketing
Marketing tech
fromThedrum
3 days ago

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
Marketing tech
fromThe Drum
3 days ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Marketing
fromMarTech
3 weeks ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
fromwww.benzinga.com
3 days ago

Watch Out for Q2: Evercore Analyst Warns Ad Budget Cuts Could Mute Tech Earnings - Amazon.com (NASDAQ:AMZ

Mark Mahaney described tech stocks as dislocated high-quality companies, emphasizing that they present opportunities as narratives shift, particularly around Amazon's AI capabilities.
Marketing tech
#programmatic-advertising
Marketing tech
fromMarTech
5 days ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
6 days ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
2 weeks ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromMarTech
5 days ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
6 days ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
2 weeks ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
more#programmatic-advertising
Marketing tech
fromThedrum
3 days ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
Marketing
fromInc
3 weeks ago

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.
Marketing tech
fromExchangewire
4 days ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
#ad-tech
Marketing tech
fromExchangewire
6 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromAdExchanger
1 month ago
Marketing tech

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.
Marketing tech
fromExchangewire
6 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromAdExchanger
1 month ago

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.
more#ad-tech
Marketing tech
fromForbes
6 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing tech
fromExchangewire
6 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
#meta
Marketing tech
fromExchangewire
5 days ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
Marketing tech
fromExchangewire
5 days ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
more#meta
Marketing tech
fromExchangewire
5 days ago

44% of Web Inventory Fails Quality Standards, Picnic Finds

44.4% of domains fall below quality thresholds, driven by AI-generated content, complicating advertisers' ability to find valuable inventory.
Marketing tech
fromThedrum
6 days ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
Marketing tech
fromNeil Patel
1 week ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing tech
fromForbes
1 week ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromAdExchanger
1 week ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
Marketing
fromForbes
1 month ago

The One Metric That Tells Clients Whether Their Marketing Is Working

Client expansion over time is the most honest metric of whether marketing work truly benefits a business, reflecting confidence and trust rather than short-term performance metrics.
Marketing
fromAdExchanger
2 months ago

Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger

Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.
Marketing
fromInc
2 months ago

Paid Does Not Equal Ineffective

Brands should use high-quality sponsored content and invest in AI visibility to shape presence, because earned coverage alone is slow and insufficient.
#marketing-measurement
Marketing tech
fromForbes
1 month ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing tech
fromForbes
1 month ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
more#marketing-measurement
Marketing
fromThe Drum
2 months ago

More advertisers see agencies as good value for money (though media has a lot to prove)

CMOs' perception of agency value is the highest in over a decade, yet media agency value and transparency still raise significant concerns.
Marketing
fromThe Drum
2 months ago

Is your ad campaign garbage? Read this

OOH advertising can be effective when executed thoughtfully, with clear purpose, targeted creative, and cross-channel integration; otherwise media buys risk being 'garbage'.
Marketing
fromThe Drum
2 months ago

Advertisers turn to performance-based remuneration for ad agencies

Marketers increasingly adopt performance-based remuneration with agencies to boost value, transparency, and alignment; output-based fees as main contracts rose to 28%.
Marketing
fromDigiday
2 months ago

Why smarter media allocation - not bigger budgets - is driving better reach

Reallocating portions of TV budgets into podcast advertising can cost-neutrally increase incremental reach and engagement among high-value, younger audiences.
fromAdExchanger
1 month ago

From Avoiding Bad Ads To Demanding ROI | AdExchanger

We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.
Marketing tech
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