'It's dead': Publisher confessions on the future of Google's Privacy Sandbox
The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.
When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency
The confusion between effectiveness and efficiency in TV advertising is not just semantics; it impacts the clarity with which advertisers can strategize their media mixes today and tomorrow.