Alex Sanfilippo critiques the traditional approach to podcast monetization, which typically relies on sponsorships and ads. He presents data illustrating the limited revenue potential from conventional methods, particularly for smaller podcasts. Instead, he advocates for alternative monetization strategies, emphasizing the importance of understanding CPM (cost per mille) and how it affects earnings. With a closer look at industry statistics, Sanfilippo aims to equip podcasters with insights necessary for exploring better monetization strategies that go beyond just attracting ads or sponsorships.
Making money through a sponsor or running advertisements is based upon cost per mille (CPM), which means the cost advertisers pay for 1,000 listens (impressions) of an ad.
The more niche your podcast is in an area that serves premium markets, the more you can make. But, also, that could make it harder to grow.
Over 115 downloads within a week puts you in the top 25%. That said, you are still within the top 50% of podcasts if your episode is downloaded more than 30 times within a week.
If you have a small podcast (or even a big podcast), I have found there are superior monetization models available to you.
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