""Our clients expect clarity about where their money goes and how media is actually traded. Sitting down with publishers and platforms to work through these issues together is how you move from talking about transparency to actually creating it." - Ben Hovaness, Chief Media Officer, Omnicom Media Group"
""With more than $200 billion in digital advertising now traded programmatically in the United States, automation is increasingly shaping how media is bought and sold.""
""The Programmatic Governance Council is designed to bring together media buyers, media owners, and ad tech platforms to ensure that programmatic advertising's automation and AI reshape digital advertising.""
Over $200 billion in digital advertising is traded programmatically in the U.S., highlighting the need for transparency and governance in the market. The IAB Tech Lab has launched the Programmatic Governance Council to tackle challenges in programmatic advertising. This council aims to unite media buyers, media owners, and ad tech platforms to ensure that automation and AI positively influence digital advertising. Initial participants include major organizations like Dentsu, Omnicom Media Group, and Disney, with the goal of aligning business expectations and technical standards.
Read at RAIN News
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